In November 2011 I was privileged to be asked to participate in a commercial hack day for Honda, working alongside Honda’s cultural engineers. The event, hosted at The Guardian offices and organised by Rewired State, saw 23 developers from across the country, brainstorm, produce concepts, and in some cases prototypes based on the brief supplied by Honda. The brief – the brand message for the new Honda Civic – “If we never venture into the unknown, how do we get anywhere new?”, along with “The Power of Dreams” and the four key attributes of “Quality, Technology, Design and Evolution”.
I teamed up with Sym Roe, Keving Fong, and Matthew Applegate and we spent two days discussing ideas, settling on developing a concept and presentation for a cycle safety device that we called Bike Alert, presenting the idea to the panel of judges. Our project was put forward as one of 4 projects to go to a public vote through The Guardian, which we won.